Content, technology, and partnerships: how the digital television business is evolving

Business Program

The program includes four thematic blocks:

• TV industry and audience. Changing business models, attention economy, content protection, redundancy and hybrid delivery schemes, the transition of television to IT infrastructure.

• Content and partnerships. Co-production, franchise development, vertical series, acquisition and localization of foreign content, entering Central Asian markets, and the use of AI in production.

• Digital TV technologies. Development of Smart TV, AI assistants, and personalization of the viewing experience. A separate roundtable is dedicated to licensing of communication services and the consequences of changes for the industry.

• Advertising and monetization. Advertising opportunities of Connected TV, measurement of placement results, and joint projects of content companies, brands, gaming platforms, and retail.

Who It Is For

For executives of pay TV operators and online cinemas, TV channels, media holdings, content producers and distributors, production studios, technology providers, satellite operators, and terrestrial signal delivery operators. The conference is also aimed at representatives of relevant government authorities, industry analysts, and the media.

Schedule

November 18, 2026, Moscow time.

10:30–11:00 — registration and welcome coffee.

11:00–12:30 — plenary discussion.

12:50–14:15 — content block.

14:30–15:45 — technology block.

16:00–17:00 — advertising collaborations and monetization.