News

📈 Branded Video Outpaces Market Growth

📈 Branded Video Outpaces Market Growth

The Interactive Advertising Bureau (IAB) Russia has summarized the H1 2026 results for traditional digital marketing segments. Combined spending across performance and branding reached 301 billion rubles, reflecting an 11% increase compared to the same period last year.

🍿 Children’s Content Drives Box Office

The Russian theatrical market is demonstrating a marked shift toward family-oriented content and long-running franchises. Following the past weekend, the total gross of the top 20 films reached 898 million rubles (1.025 billion rubles including the CIS region).