📖 "Ivi" Launches Audiobook Section
Online cinema Ivi is expanding its offerings: as early as April, the platform will introduce a full audiobook section.
The service integrates audio content seamlessly into its familiar interface, giving users a fresh way to consume stories.
The library will feature hits and new releases from top publishers like Rosman, 1C: Audiobooks, and FabulaNova.ru. But the real focus is on exclusive in-house productions, led by the flagship audio series Echoes — a sci-fi detective scripted by Maxim Sveshnikov.
The audiobook launch responds to explosive segment growth. LitRes forecasts a 20% rise in the digital books market for 2026, with audio formats as the key driver.
For Ivi, it’s an experiment in audience retention: users can now watch and listen to their favorite stories without leaving the app.