👁 Gen Z Prefers Thrillers
Online cinema Kion analyzed viewing preferences of 18–24-year-olds. The study found young viewers spend an average of 3 hours daily on content, strongly favoring series (chosen by 58% of respondents).
Gen Z’s Top 3 Series:
- Bar “One Call” — absolute leader (26% of views);
- Grapes — melancholic melodrama (21%);
- Bud — bold dramedy (12%).
Interesting trend: Despite series popularity, completion rates are low at just 39%. Feature films show higher loyalty at 69% completion. Family comedies lead movie hits: Grandpa Goes to the Village and Dad 2. Grandpa.
Analysts note series have become “background” daily viewing for youth, while movies represent a more intentional, complete experience.
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