🎦 The Russian Video Services Market Grew by Nearly 30%
The Russian legal video market made a strong leap in 2025. According to a report by J’son & Partners Consulting, the segment’s revenue surged by 29.2%, reaching 220.1 billion rubles.
The lion’s share of revenue (165.9 billion rubles) came from subscriptions. Growth was driven not only by new viewers but also by price increases: average bills rose by 15%. Services like Kion, Premier, and Wink raised their subscription fees to 349–399 rubles, explaining this by expanding their content offerings—from TV series to books and music. Analysts predict that by the end of 2026, the market will surpass 267 billion rubles.
However, alongside the success of legal platforms, piracy has also intensified. By February 2026, interest in illegal resources had doubled, with LordFilm and LostFilm emerging as leaders. The main driver of piracy is foreign new releases, which appear online faster than official premieres. Despite this, pirate revenues are growing four times slower than legal advertising.
