🐶 Tencent Launches a 24/7 Channel for Pets
Chinese tech giant Tencent has introduced an unusual media project—a 24/7 TV channel called Pet TV, designed specifically for cats and dogs. The service aims to combat stress and loneliness among pets.
All content is divided into functional categories tailored to different pet moods:
- relaxation: calming landscapes with skies and meadows combined with soft music to reduce cortisol levels;
- stimulation: dynamic footage of birds and fish for “hunting” and mental engagement;
- personalization: curated video selections adapted to specific breeds—from pugs to labradors.
Experts say that such viewing helps animals feel calmer when their owners are away and reduces behavioral issues.
The subscription cost for this “digital happiness” for pets is about $3.6 per month.
