▶️ Streaming Grows, but Users "Collect" Subscriptions
Russia's online cinema market grew 39% in 2025, reaching 189 billion rubles. Per TMT Consulting, paid subscriptions remain the growth engine, while the ad-supported model (AVoD) stagnates below 5% market share.
Key 2025 stats:
📌 Average household pays for 3.7 subscriptions;
📌 Monthly family spend on online cinemas: 721 rubles;
📌 36% of Russian families have at least one paid subscription.
Kinopoisk reigns unchallenged at 31%, powered by the Plus ecosystem. Close challengers at \~15% share: Okko, Ivi, and Wink. Kion, Start, and Premier round out the top with 6–7%.
Experts highlight Russia’s unique trajectory: operator platforms have absorbed paid TV, while independents pivot to niche content. With so many subscriptions per household, the market is overheated — signaling an era of major mergers and acquisitions ahead.
Source: Dni Medialogistiki
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