👁 Viewers prioritize "shortlists" of favorite channels

The main conclusions:

• Active Engagement: 80% of pay-TV users remain active viewers, with 76% regularly consuming thematic content.
• The “Shortlist” Trend: Instead of navigating hundreds of options, viewers typically select between 3 and 7 channels for daily viewing. Notably, about 22% of the audience is loyal to a single favorite channel.
• Content Performance: Movies and TV series remain the “gold standard.” Despite occupying only 18% and 14% of airtime respectively, they generate 30% and 25% of the total audience share.
• Freshness Matters: Content produced after 2020 drives audience growth by up to 40%, while older archives are steadily losing reach.

For the industry, this signals a strategic shift: channels are no longer fighting for broad reach, but for a spot on a viewer’s personal list of daily habits.