🎯 Streaming shifts focus away from broad reach
The global SVOD market is entering a phase of rigorous discipline. According to data from Futuresource Consulting, the number of global subscriptions has already reached 2.2 billion and is projected to grow to 2.6 billion by 2030.
However, in 2026, growth will become “incremental,” as competing for new users becomes increasingly difficult in a saturated market.
Platforms are no longer chasing registration numbers at any cost; instead, they are focusing their efforts on retention. The new priorities are major franchises and exclusive sports broadcasting.
To adapt, services are introducing low-cost ad-supported tiers and bundled offers while simultaneously raising prices on premium plans. Success now depends on strategic partnerships with telecom operators and aggregators rather than simply the size of a content library.
Analysts predict that consumers will spend a record $150 billion on streaming in 2026. At the same time, viewers are becoming more discerning, easily canceling services that fail to prove their value on a monthly basis.
Source: Dni Medialogistiki
