In Russia
⏱️ TV series carry heavier ad loads than movies
The research firm Ampere Analysis has found that major U.S. streaming services employ radically different advertising strategies depending on the content format. The primary takeaway: movies feature significantly less advertising compared to television series.
Key figures:
- Double the Ads: On average, TV series carry twice the advertising load—approximately 5 minutes of ads per hour of video, compared to 3 minutes for feature films.
- Frequency of Interruptions: Commercial breaks occur every 36 minutes in movies, whereas TV viewers are interrupted every 14 minutes.
- The Paramount+ Gap: Paramount+ shows the most dramatic disparity, with 10 times less advertising in movies than in episodic content.
Experts attribute this to the nature of viewer engagement: cinema requires “immersion” in the narrative, and frequent interruptions degrade the viewing experience. In contrast, ad breaks in TV series can be integrated more organically between episodes or at moments of suspense, such as cliffhangers.
Source: Dni Medialogistiki
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