🐉 China unveils key film and media trends at WCM 2026

Organized for the 12th time, the China Pavilion demonstrated Beijing’s readiness not only to export its content but also to actively pursue co-production opportunities with Russian partners.

Key Takeaways from China’s Participation:

• A Systematic Approach: Under the auspices of the National Radio and Television Administration (NRTA), industry giants such as China Huace Film & TV, SMG Pictures, and Future TV showcased their latest offerings.
• From Dramas to Formats: The China Audiovisual Content Forum, opened by Minister-Counselor Feng Litao, presented a diverse array of projects—ranging from sweeping historical epics and documentaries to adaptive formats ready for localization for the Russian market.
• Emphasis on Flexibility: Chinese companies highlighted their openness to sophisticated collaboration models, including joint production ventures and direct licensing deals with Russian digital platforms.

Vertical Dramas: The New Export Phenomenon

A session dedicated to vertical micro-dramas generated significant buzz. This format features short episodes designed specifically for smartphone viewing. In China, this segment has already become a “gold mine” with immense monetization potential.

Premium projects were presented to the Russian market as promising content for mobile apps and social media. Chinese producers are confident that micro-dramas represent the ideal “fast food” for modern viewers and are prepared to adapt their most successful stories for the Russian audience.