🎦 Zendaya and Pattinson Storm the Box Office
Kristoffer Borgli’s latest feature, The Drama, has emerged as a major hit, surpassing the $100 million mark at the global box office. Produced by A24, this surrealist horror-romcom has not only recouped its $28 million budget but has also outpaced the earnings of Zendaya’s previous solo vehicle, Challengers.
Why People Are Talking:
- A Star-Powered Duo: 80% of ticket buyers admitted they headed to theaters specifically to see the pairing of Zendaya and Robert Pattinson.
- The New Box Office Queen: The success of The Drama solidifies Zendaya’s status as a leading lady capable of driving massive revenue for original projects, rather than relying solely on franchises like Dune or Spider-Man.
- Hype Marketing: The studio launched a massive promotional tour with a “wedding” aesthetic—Zendaya even made headlines by acting as a stylist for a real-life bride in Las Vegas.
- Youth Appeal: The film has become a cultural touchstone for younger audiences, with 80% of viewers under the age of 35.
For A24, this marks the fifth project to cross the $100 million threshold, joining the ranks of Marty Supreme and Everything Everywhere All at Once.
Source: Deadline
