🛍 Viewers Are Fleeing From Advertisements
A study by All About Cookies conducted in the U.S. reveals that streaming users' patience has reached a breaking point. Commercial breaks have become the primary risk factor for service providers: 52% of respondents are seriously considering canceling their subscriptions specifically due to intrusive ads.
Platform Fatigue
- Hulu and Peacock: 71% of Hulu users and 68% of Peacock viewers believe there is far too much advertising on these platforms.
- Netflix: It remains the only major service where a majority (52%) would rather pay a premium for an ad-free tier.
The Attention Gap
Only 24% of viewers actually watch the commercials. The rest engage in avoidance tactics: 74% turn to their phones, while others leave the room or mute the sound.
Preferred Formats
The survey highlights a clear preference for uninterrupted viewing: 67% of respondents would rather watch one long advertising block at the very beginning of a program than deal with multiple short interruptions during the film.
It appears the “cheaper but with ads” strategy is beginning to backfire—viewers are simply not willing to let their home cinema experience regress into traditional linear television.
Source: Dni Medialogistiki
