▶️ Russian Online Streaming Market Surges to 200 Billion Rubles

A Widening Gap with Offline Cinema

While gross revenue estimates for 2025 vary due to different analytical methodologies, the consensus points to colossal growth:

• TelecomDaily: 178.2 billion RUB (+45% YoY).
• TMT Consulting: 189 billion RUB (+39% YoY).
• J’son & Partners Consulting: 220.1 billion RUB (with 205.5 billion RUB in net revenue for online cinemas).

For perspective: traditional theatrical distribution collected only 45.2 billion rubles in 2025. Even by the most conservative estimates, online platforms are now generating four times more revenue than physical cinemas.

Subscription Reigns Supreme

The subscription model remains the undisputed leader, accounting for 75% to 96% of total revenue depending on the agency’s methodology.

• SVoD (Subscription): Revenue reached 171–182 billion RUB.
• AVoD (Ad-supported): The market share continues to shrink, sitting at approximately 3–3.6% (6.4 billion RUB), though J’son & Partners estimates the advertising segment higher—up to 24%—by factoring in social networks and information services.

The Triumph of Ecosystems

The market structure saw significant shifts, yet Kinopoisk has maintained its top position for the fourth consecutive year.

| Platform | Market Share (TelecomDaily) | Revenue Growth Rate | Key Highlights of the Year |
| ---------- | --------------------------- | ------------------- | ----------------------------------------------------------------------------------- |
| Kinopoisk | 32.7% | +44% | Relaunched as an aggregator platform; 18 million monthly paying viewers |
| Okko | 16%+ | +72-80% | Fastest growth in the sector; focus on sports and exclusive 2026 Olympic broadcasts |
| Wink / Ivi | \~14.5-15% | +35-37% | Intense battle for 3rd place. Wink leads in subscriber count (15.9m including IPTV) |
| Kion | \~8% | +15% | Increased loyalty and the launch of the “KION Top” unified media subscription |

Sports, Partnerships, and a Maturing Market

1. Sports Exclusivity: Okko achieved a breakthrough by securing broadcasting rights for the 2026 Winter Olympics and major European football leagues, attracting an audience previously indifferent to streaming.
2. The Era of Collaboration: The market has entered a phase of maturity. Instead of direct competition, platforms are choosing partnerships. Notable examples include the integration between Ivi and Kinopoisk, and the “technological embedding” of Start’s library within other services.
3. Originals on Pause: The quantitative growth of original productions has plateaued (160 projects in 2025 vs. 158 in 2024). Platforms have become more selective, focusing on profitability and major franchises. Okko led in the number of premieres with 40 projects.

Top Original Content

The crime thriller “Outsource” (Okko) topped the list of the year’s most-watched original series. Other top-five entries included “Lily of the Valley: Such Tender Love” (Wink), new seasons of “Daddy’s Daughters” (Start), and the project “Old School” (Start/Premier).

2026 Forecast

Experts anticipate a slowdown in organic growth as the market nears saturation: the average Russian household now holds 3.15 subscriptions. The primary revenue driver for 2026 will shift from acquiring new users to increasing subscription prices and developing hybrid models (lower prices in exchange for viewing advertisements). The market is expected to grow by approximately 25-30% this year.