🆓 FAST TV Has Officially Gone Mainstream in the US

Key Insights:

• The Spending Paradox: Users of free platforms still spend an average of $75 per month on TV services—only slightly less than those who exclusively pay for premium subscriptions ($84). For 60% of viewers, FAST is not a replacement but rather a supplement to paid content.
• High Engagement: The FAST audience clocks around 24 hours of screen time per week, which actually edges out the engagement figures for paid streaming services.
• The Nostalgia Factor: 46% of users tune into FAST for a dose of nostalgia, seeking out old favorites and archival content that is often easier to track down on these platforms. The format’s popularity is further driven by a lack of friction: many services do not even require user registration. Additionally, FAST has become a bridge between traditional TV and independent creator content—85% of FAST users are also regular YouTube viewers.