World news
📱 Vertical video takes over the big screen
The short-form vertical video format was originally created exclusively for smartphones, but defying all logic, Shorts are rapidly conquering television screens. According to data from YouTube, global viewers now watch more than 2 billion hours of Shorts on big screens every month.
The living room has emerged as the platform’s fastest-growing segment. To adapt the vertical format for TVs and efficiently utilize screen real estate, YouTube has updated its user interface: comments are now displayed to the side of the video playback window. Parent company Alphabet is also leaning into the trend, introducing a dedicated “Shorts for You” recommendation row across Google TV screens.
In parallel, podcast consumption on television is skyrocketing. In 2025, users spent over 700 million hours per month watching podcasts on their TVs. The industry is effectively transforming podcasts into the modern equivalent of daytime talk shows, designed either for active viewing or simply as background noise to listen to from the next room.
Source: Dni Medialogistiki
