🎬 Over a hundred micro-dramas join the Mediabaza catalog

This move reflects the professional community’s growing interest in short-form series optimized for mobile viewing. The content introduced on the platform spans the most high-demand genres within the micro-drama segment, which demonstrate strong audience retention rates driven by rapid plot progression (with individual episode runtimes ranging from 1 to 2 minutes).

Key thematic segments include:

• Social and financial misalliances: Narratives focusing on rapid career growth and characters’ hidden status, featured in titles such as From Fisherman to Boss, Married to a Secret Billionaire, and My Fiancé is a Billionaire on the Run.
• Romantic dramas and workplace romances: Stories with pronounced emotional triggers, including Rules for Seducing the CEO and Divorce on the Wedding Day.
• Mysticism: One of the most commercially successful segments in the global market. Plots focusing on mystical elements and werewolves, such as Christmas Moon: Wolf’s Love and Dracula’s Kiss: In the Power of the Doppelganger, generate a high audience response through dynamic execution of themes centered on power, hidden authority, and inequality.

In addition to the new releases from Media Telecom and Production, Mediabaza’s vertical segment also features assets from Rufilms, RTG, and the Sergei Eisenstein Street Film Company.

The momentum of these catalog updates aligns with the systemic expansion of the micro-drama format both in Russia and internationally. Notably, one of the key suppliers for the May update, Production, has built a portfolio of 20 mini-series within a year of launching its pilot project in February 2025. In the domestic OTT landscape, the studio’s projects are already featured in the specialized app Kinolenta, as well as across major online cinemas.

Short-form vertical series are maturing into a significant business venture. The phenomenon has already gained recognition within the professional creative community: during the first half of 2026, national television networks began broadcasting features on micro-dramas, while the Higher School of Economics (HSE University) launched a specialized curriculum to train screenwriters for this new format.

Concurrently, domestic producers are expanding into international distribution channels. A number of projects have been integrated into the Chinese platform ShortMax, which, alongside ReelShort, forms the core of the highly lucrative US micro-drama market and maintains a global download rate of approximately 2 million per month.

The integration of this extensive package of vertical series into the Mediabaza catalog provides pay-TV operators and OTT service providers with seamless access to agile mobile content, which currently stands as a primary driver of digital audience engagement.