📊 A New Streaming Quality Index Has Been Unveiled
The era when streaming platforms chased subscriber counts at all costs is officially a thing of the past. Today, media giants have shifted their focus toward profitability, audience retention, and the depth of user engagement.
But how do you measure that engagement? Mere hours of watch time no longer capture the full picture.
To address this, Robert Fishman, an analyst at MoffettNathanson, has introduced a new Streaming Quality Index. This metric evaluates how effectively viewing hours translate into revenue through user retention, price hikes, and advertising. The analyst assessed content demand, franchise depth, prestige programming, and the inclusion of sports and live broadcasts.
The ranking results proved to be surprising. Disney claimed the top spot on the index, powered by its robust portfolio of franchises and sports content. HBO Max took second place, with the prestige of its series and films cited as its primary strength.
In a stunning twist, Apple TV+ secured third place, outperforming tech giant Netflix, which landed only in fourth. Amazon Prime Video rounded out the top five.
The streaming wars have officially entered a new era—one defined by the battle for the ultimate value of every viewer’s minute.
Source: Hollywood Reporter
