🎦 From Online to On-Screen
Screeny, a platform that organizes theatrical screenings of premier content from popular digital creators, is testing a new business model: whether an internet fandom can generate consistent, sustainable demand for offline ticket sales.
The initial test results are impressive. Since its launch in October 2025, the company has sold out every single one of its events, drawing crowds ranging from 100 to 3,000 viewers per auditorium. In total, tens of thousands of fans have already attended Screeny premieres, with some screenings selling out within mere hours.
For content creators, this offers a unique opportunity to showcase their original work on the big screen prior to its official digital release, effectively monetizing their audience’s engagement. For theater owners, the Screeny model serves as an excellent alternative to traditional Hollywood distribution, as seat occupancy no longer relies on studio marketing budgets, but rather on the direct connection influencers share with their followers. The startup has already secured partnership agreements with major exhibition chains like Cinemark and Marcus Theatres, as well as independent operators such as Apple Cinemas.
Beyond the screening itself, each Screeny event incorporates elements of a full-scale show, featuring red-carpet arrivals, exclusive merchandise sales, and live Q&A sessions with the creators. Against the backdrop of Ticketmaster data showing that 78% of modern moviegoers discover events through social media, this synergy between the Creator Economy and theatrical distribution is opening up new horizons for the entertainment industry.
Source: Net Influencer