👹 The Backrooms Sets an Absolute Record

The project has officially become the indie studio’s highest-grossing domestic release, overtaking the historical dramedy Marty Supreme starring Timothée Chalamet ($96 million).

The global box office lifetime gross for The Backrooms has already surpassed $136 million. In the coming days, the film is set to displace the Oscar-winning Everything Everywhere All at Once ($148 million) to claim the number-two spot in A24’s worldwide rankings, trailing only the aforementioned Marty Supreme ($191.3 million).

Analysts note that with its current momentum, the horror hit has every chance of becoming the highest-grossing project in the studio’s 14-year history. Remarkably, its production budget, co-financed with Chernin Entertainment, was under $10 million. The 20-year-old Kane Parsons has already made history as the youngest director to have a film debut at number one at the box office with over $100 million worldwide.

The success of The Backrooms is the result of a perfect resonance with younger demographics: audiences under the age of 35 accounted for more than 70% of viewers during the opening weekend. A24’s surveys revealed that half of this critical mass turned out due to brand loyalty to the studio itself, while 30% came specifically for Parsons and the original internet universe of liminal spaces.

Targeted digital marketing costing just over $10 million has proven once again that original auteur ideas can successfully compete against heavyweight, multi-million-dollar franchises.