👳🏽‍♂️ NMG and Zee Entertainment Strike Media Partnership

The partnership entails extensive collaboration, including content distribution and licensing, the reciprocal exchange of television and digital formats, as well as the co-production of feature films, series, documentaries, and entertainment programming. Additionally, the media companies will explore opportunities to promote NMG’s Russian projects in the Indian market, leveraging ZEEL’s robust distribution ecosystem.

Svetlana Balanova, CEO of NMG, emphasized that India is a crucial international partner for the holding company, and engagement with this market has already become systemic. Notably, by the end of 2025, revenues from NMG’s content sales to India increased nearly eightfold compared to 2024, and in early 2026, the CTC channel successfully launched the first Russian reality show filmed in India.

In turn, Vinod Johri, Head of Syndication at ZEEL, noted that combining the production and distribution capabilities of the two conglomerates will establish a sustainable platform for exchanging compelling stories that resonate with audiences in both countries.