🌷 Romance TV Channel Rebrands as Vesna
Plan B Cinema has announced a major rebranding of its popular movie channel Romance, which will continue broadcasting under the new name Vesna.
The project is being implemented as part of a comprehensive modernization of the broadcaster’s entire portfolio of thematic channels, which boasts a combined technical reach of over 10 million households across pay-TV networks in Russia and the CIS.
According to representatives of the media holding, the shift in concept marks a natural stage in the platform’s evolution. Over time, Romance has outgrown the boundaries of purely romantic content; today, its broadcasting grid is filled with movies, TV series, and animated projects centered around family, friendship, dreams, and the simple joys of life for all generations. The new positioning is designed to reflect this transformation and attract a broader audience.
“We wanted to create a brand associated with emotions rather than a specific genre—a feeling of lightness, inner warmth, inspiration, and the joy of living. With us, it is VESNA all year round!” notes Elena Sokolova, Producer of the TV channel.
Along with its new name, the channel has introduced a modern visual identity based on the movement of light and air, symbolizing continuous renewal. As the creators emphasize, the updated Vesna is not a calendar season, but a special, inspiring state of mind designed to help viewers unwind from the daily hustle.
