🏮 Mediabaza Expands Catalog with Comprehensive Asian Content Package
The B2B industry platform Mediabaza has expanded its foreign film and series offerings, integrating new content pools from India, China, South Korea, and Japan into its catalog.
Leading international distributors as well as major Russian media companies have listed their libraries on the platform, including Zee Entertainment Enterprises Limited, Media-Telecom, Ivi, Time Media Group, SB Film, and MKT Media. This systematic expansion of the Asian portfolio reflects sustained market demand for alternative premium content capable of diversifying broadcasters’ programming lineups and meeting the needs of online cinemas amid the shifting landscape of Western content rights.
Indian Cinema: Serialized Dramas and Genre Films
Products from the Indian film industry are featured on Mediabaza through the catalogs of Zee Entertainment and Mountain River Films. A significant portion of titles from Zee has already been adapted and dubbed into Russian, allowing buyers to seamlessly integrate them into their programming schedules.
In the serialized TV drama segment, broadcasters can access long-running projects with high audience retention rates, such as the social melodrama Your Little Streets and the romantic drama Siddhi Vinayak. For fans of historical reenactments, the series Jodha Akbar, which meticulously recreates the context of 16th-century Indian history through a lens of political intrigue and struggles for the throne, is now available.
Indian feature films are represented across a broad genre spectrum:
- Sports dramas: Rashmi Rocket, Mr. & Mrs. Mahi.
- Historical sagas and action films: Razia Sultan, Sooryavanshi, Wanted.
- Comedies and classic melodramas: Veere Di Wedding, Love Aaj Kal 2, Sugar Free, Namaste London.
South Korean K-Dramas and Genre Trends
South Korean content, which demonstrates consistently high loyalty among young digital audiences, has been aggregated on the platform through offerings from Time Media Group, Ivi, Media-Telecom, and MKT Media. The catalog features key genres of contemporary Korean cinema:
- Medical procedurals: Doctors and the industry hit Dr. Romantic.
- Mystic melodramas: High-rated projects such as Revenant and Hotel Del Luna.
- Comedies and youth dramas: Age of Youth and Yumi’s Cells.
- Horror and thrillers: School, The Divine Fury.
Full-Length Features from China and Japan
The East Asian action segment has been bolstered by the distributor SB Film, which has uploaded a lineup of high-budget Chinese action films to Mediabaza. Highlights include spectacular action features such as Money Hunters, Lizard, Earth Rescue Day, and the box-office hit Shock Wave 2.
Japanese cinema is represented on the platform by more auteur and festival-focused projects, including Wim Wenders’ Perfect Days, the international production The Truth, as well as titles such as Target Practice and Imposter.
All new additions to the Asian catalog have passed technical quality control and are available to rights holders and buyers in the marketplace section of Mediabaza.
