📊 Yandex Media Division Revenue Up 27%
Yandex has published its unaudited financial and operational results for the second quarter and first half of 2026. The group posted double-digit growth across key financial metrics, with the Plus and Entertainment Services segment serving as a primary driver of audience engagement.
Consolidated Financial Highlights
- Q2 2026 Revenue: Yandex’s consolidated revenue increased 16% year-over-year to 386.3 billion rubles (H1 2026 total reached 759.0 billion rubles, up 19%).
- Adjusted EBITDA: Rose 35% year-over-year in Q2 to 88.9 billion rubles.
- Adjusted EBITDA Margin: Expanded by 3.1 percentage points to reach 23.0% of revenue.
- Adjusted Net Income: Surged 56% year-over-year to 47.6 billion rubles (unadjusted net income stood at 64.5 billion rubles).
- Capital Expenditures (CAPEX): Remained in line with guidance at 48 billion rubles (12% of revenue).
Yandex management also reaffirmed its full-year guidance for 2026, projecting total revenue growth of approximately 20% and an adjusted EBITDA target of around 350 billion rubles.
Media Segment Performance
The Plus and Entertainment Services segment—comprising the Yandex Plus subscription service, Kinopoisk, Yandex Music, Yandex Books, Yandex Afisha, Plus Studio, and the newly launched Igromir platform (launched April 2026)—delivered strong momentum driven by subscriber base expansion and ARPU growth.
- Segment Revenue: Reached 34.9 billion rubles in Q2 2026, a 27% increase compared to the same period in 2025 (H1 total reached 67.1 billion rubles, up 17%).
- Subscription Revenue: Yandex Plus subscription revenue grew 27% year-over-year to 28.0 billion rubles.
- Segment Adjusted EBITDA: Stood at 2.7 billion rubles (up 7% year-over-year). Sustained profitability comes amid active investments in original content, live sports broadcasting, AI technology, and market expansion.
- Subscriber Base: The total number of Yandex Plus subscribers hit 49.4 million, marking a 14.4% year-over-year increase.
- Kinopoisk: Monthly active viewing subscribers on Kinopoisk reached 18.8 million. The primary engagement catalyst in Q2 was exclusive coverage of the FIFA World Cup 2026, which drew 8.7 million subscribers. Since launching its dedicated sports section in 2024, the platform’s sports audience has grown 2.5x.
- Yandex Music: Maintained its streaming leadership with 35.3 million monthly listening subscribers.
- Yandex Afisha: Sold 5.7 million tickets during the quarter, with direct sales through its proprietary platform accounting for a 72% share.
- Gaming Expansion: In April 2026, Yandex officially launched Igromir—a unified hub covering cloud gaming, a digital storefront, and game account top-ups—expanding the company’s footprint in the gaming industry.
Source: Yandex
