📺 TV sales in Russia have fallen
In the first half of 2025, 3.3 million TVs were sold in Russia for a total of 105.3 billion rubles. This is 8% less than in the same period last year, according to the GS Group analytical center.
“At the same time, the Russian brand Sber entered the top five in sales, taking a place next to giants like Haier, Xiaomi, Hisense, and TCL. This became possible after the exit of Samsung and LG from the market.
Analysts do not expect significant sales growth in the second half of the year. Consumers continue to buy TVs ‘for planned replacement,’ mainly choosing models from the mid-price segment. According to forecasts, the total market volume by the end of 2025 will be about 7.3 million units.”
