🧠 Businesses and Bloggers Turn to AI for Content Creation

According to a study by the Go Influence agency, 73% of Russian companies have already integrated neural networks into their workflows, while adoption among bloggers has reached 45%.

The corporate sector is demonstrating faster rates of digitalization. Beyond the three-quarters of businesses already utilizing AI, an additional 12% plan to implement neural network tools within the coming year. Only 6% of businesses currently do not consider AI a viable operational resource, while 9% of respondents abandoned neural networks after an initial testing phase.

Technology penetration is moving at a more measured pace among influencers: alongside the 45% who actively use AI, another 21% of creators are planning to adopt these services. Meanwhile, 34% of surveyed bloggers stated that they do not rely on neural networks when producing content.

Analysts emphasize that economic efficiency remains the central challenge. While automating routine tasks significantly speeds up production and boosts labor productivity, it does not automatically drive higher profits. This dynamic creates a gap between the broad scaling of corporate workflows and the more selective approach of individual creators, forcing the market to reevaluate how it measures AI ROI.