📊 UMG.team and MediaHills Launch Smart TV Ad Campaign Analytics

To evaluate campaign performance, MediaHills tracks ad impressions via a dedicated tracking pixel embedded in the creative asset. The data is verified through proprietary technological sources and partner telecom networks. This integration allows advertisers to plan campaigns based on audience sociodemographics and evaluate final outcomes using core indicators: total impressions, reach, and contact frequency.

“Smart TV viewing is becoming the new television, and that calls for new media planning tools. From our partnership with MediaHills, we expected one key thing: data comparable to standard Mediascope metrics, allowing us to plan Smart TV placements using the same logic as traditional TV,” notes Vladilen Sitnikov, Product Director and Junior Partner at UMG.team.

UMG.team highlights that traffic safety and validity are safeguarded by Protected Media, the ecosystem’s built-in anti-fraud solution. MediaHills reporting is now available by default for all bundled Smart TV placements across the UMG network at no extra charge, while ecosystem licensees can access reports upon request.