🎄 Mediabaza presents New Year's content collection for broadcast scheduling

The platform is urging rights holders to quickly upload holiday programs to help TV channels and OTT services finalize their broadcast scheduling during the hottest period of the year.

TV channels, aggregators, and online platforms are already creating their holiday broadcast grids. In this situation, Mediabaza is becoming a key platform for the rapid exchange of content and the conclusion of deals between rights holders and buyers.

A “New Year’s Collection” section has been created within the content catalog, serving as a convenient tool for programming directors. It includes feature films, cartoons, culinary and entertainment shows, as well as interstitial content, all perfectly suited for the New Year and Christmas holidays.

“New Year’s scheduling is already in full swing, and it’s important for rights holders not to miss this moment of high demand. Mediabaza provides direct and quick contact between content suppliers and buyers. We invite everyone with holiday projects to use this opportunity,” noted Grigory Kuzin, Director of the Medialogistika project at MSK-IX.

The catalog already features a number of offerings. For example, Beltele-radiocompany recommends including major concerts and shows in the schedule, Media Telecom presents holiday programs and documentaries, Russian Travel Guide offers educational projects, and STREAM provides the interstitial program “New Year’s Workshop.” Full-length features like “Pororo’s Christmas Adventure” and “Christmas Gift” are also available for family viewing.