🧮 The Ground Video Delivery Market Remains Without an Independent Assessment

Although satellite signal jamming has driven broadcasters toward terrestrial networks en masse since 2023, the true volume and dynamics of this sector remain clear as mud. The segment lacks an independent metric, and all public statistics rely on estimates from a single market participant: Synterra Media.

Analytical agencies, including J’son & Partners Consulting and iKS-Consulting, acknowledge the absence of specialized research. Meanwhile, data from other market players diverges significantly from the official narrative. According to Grigory Kuzin, Director of Media Platforms at MSK-IX, the market reached roughly 1 billion rubles in 2025 (excluding ancillary services), reflecting 15% growth. By contrast, Synterra Media cites figures of 1.2 billion rubles and 7% growth, respectively. This twofold difference in growth rates is attributed by experts to the lack of a standardized methodology: major operators bundle transport services into complex packages alongside channel playout and traffic exchange.

An analysis of the operators’ financial statements sheds little light either. Under Russian Accounting Standards (RAS), revenue from signal transport is not reported as a separate line item. Rostelecom, which owns Synterra Media, traditionally discloses only consolidated high-level metrics. Synterra Media itself estimates its B2B distribution revenue at around 500 million rubles annually, conceding that the total volume of the segment is reconstructed using indirect indicators. Furthermore, the company’s return on sales plunged from 35.3% to 7.4% over four years—a drop management links to the loss of high-margin international business and the costs of launching new products.

The ownership structure adds a layer of intrigue: through Rostelecom, a vertical integration has been built that connects TV signal transport (Synterra Media), CDN delivery (Ngenix), and end-user subscribers (Wink). The company rejects concerns over conflicts of interest, stressing that it operates strictly in the B2B segment on equal terms for all clients. At the same time, small cable operators—the backbone of regional delivery—are under intense pressure: a 133-fold increase in state licensing fees for SORM compliance is weeding out independent players. As a result, the media industry is left reliant on estimates from interested parties, lacking any objective tools to verify the data.