World news
๐ FAST breaks engagement records in the US
Wurl has published a report on Connected TV (CTV) trends in the US. The data reveals the rapid growth of FAST (Free Ad-supported Streaming TV) channels, opening new opportunities for marketers.
The number of active households watching these free channels grew by 12% year-over-year, and the average time spent viewing per household increased by 16%. This resulted in an overall viewing time surge of 29%.
Viewers are not just watching longer but are also remaining more engaged: the average session duration per channel grew by 25%.
Reality shows, dramas, and documentaries dominate the content. News maintains a stable share and grows significantly during major events.
Despite the audience growth, advertisers have not yet fully utilized this channel. Ad fill rates are currently lower than in previous years.
World news