🏴‍☠️ 43% of fans in Spain watch football illegally

Daniel Domenjó, CEO of Movistar Plus+, raised the alarm over sports piracy, stating that 43% of football fans in Spain consume content illegally.

Domenjó warned that this practice, which has not been properly condemned, is threatening the “sports rights model.” If a solution isn’t found, viewers could face a reduction in sports offerings.

The action plan:

📌 the primary way to neutralize the desire to pirate is to provide a superior user experience and breakthrough technological solutions;
📌 it is necessary to pass laws to protect sports broadcast rights;
📌 the company, which attracts more than half its subscribers for sports, must create additional content to increase the value of the subscription.

Movistar Plus+ is currently negotiating the acquisition of new sports rights.