In Russia
🤷♂️ Advertisers missing out on 31 million valuable TV consumers
Research by Dish Media has shown that companies are underutilizing Addressable TV, missing out on millions of consumers.
Although 94% of US adults are reachable through some form of TV targeting, 13% (31.6 million people) can only be effectively reached through Addressable TV.
The main overlooked segment is “Less Active TV Viewers.” This audience, which is often missed by both traditional and streaming TV, is a key revenue driver in several categories:
▪️ 48% of the children’s apparel market ($90 billion).
▪️ 45% of the video game market ($59 billion).
▪️ 47% of the luxury apparel market ($25 billion).
Addressable TV uses validated subscriber data (deterministic) with an accuracy of up to 89% (nearly 4 times higher than IP-based solutions).
Reallocating just 10% of a budget to Addressable TV could generate up to $102 million in additional revenue.
Addressable TV is no longer a supplement but a fundamental part of the strategy for measurable growth.
