π₯ MTS Ecosystem changes name, spins off businesses into separate brands
MTS has announced a large-scale rebranding of its ecosystem: all businesses not related to telecommunications will be spun off under independent brands.
The “MTS Ecosystem” itself is being renamed ERION (from Era β new era, and Ion β the movement of a charged particle).
The media holding, the MTS AdTech marketing platform, and the scooter and bicycle sharing service “MTS Urent” will all become independent brands. The companies will operate under market conditions but will remain “super-interconnected.”
Exception: MTS Bank will retain the telecom company’s legacy in its name.
According to Rovshan Aliyev, President of the MTS Ecosystem, the goal of the rebranding is to give each asset the opportunity to build its own strong name.
MTS previously announced plans to allocate 6.5 billion rubles to develop its own data center infrastructure.
World news