๐ Rutube launches AI-powered recommendations
The video hosting platform Rutube has launched a new homepage featuring personalized recommendations powered by machine learning algorithms. The press service of "Gazprom-Media Holding" announced this development.
The system analyzes the preferences, viewing history, and behavior of each user to create an individual video feed.
The feature has already demonstrated its effectiveness:
โช๏ธ The time spent viewing videos on the platform has increased by 15%.
โช๏ธ The number of sessions on the homepage has grown by almost a third.
Sergey Stamboltsyan, CEO of “GPM Projects,” stated that the goal is to make Rutube a space where “every user receives a personalized content stream.”
Rutube representatives previously noted that the platform is actively developing as an ecosystem for creative industries, where in-demand content generates high revenue for creators and provides them with promotional tools.
