🇬🇧 Brits shift to mobile streaming
The UK is undergoing a cultural shift in media consumption: mobile streaming has become the dominant force in entertainment. Smartphones are now the primary way to access content.
Over two-thirds of British households subscribe to at least one streaming service (leaders are Netflix, Prime Video, and Disney+).
Consumers no longer want to wait for TV programs. Mobile streaming, which allows content consumption on the go, has become the norm.
The demand for convenience and personalization is pushing even the 55+ age group toward active use of music streaming and podcasts, breaking traditional habits associated with radio and CDs.
Despite the dominance of VoD content, live streams maintain their niche, growing in popularity due to integration with social media platforms.
Traditional broadcasters are falling behind global streaming giants, and this shift is not just technological but cultural: people are choosing content that adapts to their lives rather than dictates it.
