▶️ Latin American media market to grow three times faster than the US
According to an Omdia forecast, the Latin American media market is experiencing a boom: its revenue will reach $55 billion by 2025, showing a growth of 9.4%—three times faster than the forecasted growth in the US (3.3%).
Online video is becoming the largest segment, expected to generate $24 billion next year, surpassing traditional television ($20 billion).
The main growth drivers are ad-supported models (AVoD and FAST). AVoD revenue is projected to grow from $2.1 billion to $5.4 billion by 2029.
The number of households using FAST services is expected to double to 52 million by 2029. Percentage-wise, this growth rate exceeds North America and Europe.
Brazil is the world’s third-largest FAST market (after the US and Canada) and is expected to reach second place by 2029. Consumers are increasingly choosing free services (Pluto TV, Samsung TV Plus) to supplement paid ones (Netflix, Prime Video).
Experts attribute the boom to the region’s young audience and growing advertiser interest.
