🔥 Medialogistika adds six new TV channels to its portfolio
The terrestrial television signal delivery platform Medialogistika (an MSK-IX project) has announced a significant expansion of its offerings. Over the past month, its catalogue has been augmented with six new TV channels of various genres, whose signals are now available for order by cable operators.
The new additions include channels for family viewing and children’s audiences, as well as specialized sports and educational projects. It is noted that Medialogistika acts as the exclusive operator for terrestrial delivery for several of the TV channels.
In the children’s and family broadcasting segment, the additions are TARARAM!, which broadcasts the legendary children’s newsreel Yeralash 24 hours a day, and MiniJam—an ad-free entertainment TV channel in HD format, aimed at the youngest viewers with safe animated series for exploring the world. Medialogistika is the exclusive terrestrial delivery operator for both of these channels.
The sports theme was bolstered by three channels: Fight Club, which specializes in broadcasting bouts from leading global combat sports promotions, thematic documentaries, and other extreme spectacle shows and movie blockbusters; Start Basket, dedicated to basketball, offering broadcasts of the Spanish, German, Champions League, and VTB United League championships; and Moto Drive—a sports and entertainment channel about motorcycle culture, travel, and motorsports. SFT. Fight Club is also delivered exclusively through Medialogistika.
The platform’s catalogue also includes the St. Petersburg TV channel LenTV24, which has been providing informational, analytical, and cultural-educational coverage of life in the North-Western region since 1994.
All six new TV channels are available for order and for obtaining authorization documents through the B2B marketplace Mediabaza, allowing operators to quickly integrate them into their networks.
“We are constantly working to expand our portfolio so that operators can find all the necessary content from a single source. The addition of six new channels, especially given the exclusive status for some of them, strengthens our offering. It is important that all this content, from combat sports to children’s cartoons, is already available for ordering and for operators to receive authorization letters through our B2B marketplace Mediabaza, which maximizes the simplification and acceleration of the process for our partners,” comments Grigory Kuzin, Director of the Medialogistika project at MSK-IX.
