💸 TV advertising prices go up again

Prices will increase in the range of 13–39% depending on the channel, averaging 28%. The most significant price hikes will be on popular entertainment channels: TNT (+39%) and STS (+37%), as well as Match TV (+36%).

The price increase is driven by stable demand from major advertisers and the continuous rise in the cost of producing professional video content, particularly series.

According to sources, about 60% of TV advertising inventory for 2026 has already been sold, indicating high demand.

The rise in base prices is the main driver of revenue growth for TV channels. However, the final cost for advertisers is often reduced through the NRA’s individual discounts, especially when concluding long-term deals or increasing their budget.

This is not the first increase: in 2024, the NRA already raised base rates by 40–58% for 2025.