World news
๐ค Micro-Dramas take over social media
According to research by Ampere Analysis, over 10% of internet users have watched episodes of drama series lasting less than 10 minutes on social networks.
The most popular platform for viewing micro-dramas is YouTube (44% of viewers), followed closely by TikTok (38%).
Viewers aged 18-34 are 21% more likely than average to watch such short series, as they spend over an hour a day on social media consuming vertical content.
The greatest interest in micro-dramas is observed in countries with a high share of mobile traffic: Thailand, Malaysia, and the Philippines. Interest is below average in Europe.
The most sought-after genres are romance, anime, and fantasy.
Producers use social media as a distribution channel to generate advertising revenue or as a “lure” tool to attract audiences to paid apps like DramaBox and ReelShorts.