๐ฌ๐ง UK YouTube users prefer US content
According to data from Digital I, YouTube users in the UK watch less local content in the Entertainment, Gaming, and News & Politics categories than audiences in other key countries.
An analysis of the top 10 channels in these categories showed that the UK breaks the general trend, heavily favoring content from the US.
In most of the six countries studied (US, France, Italy, Germany, Spain), between 83% and 97% of the channels in the top 30 by reach are local.
In contrast, in the UK, only 12 out of the 30 most popular channels (or 40%) are based in the country.
This indicates that British viewers are significantly oriented toward international, primarily American, content to the detriment of domestic producers.
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