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▶️🚀 Media segment drives Yandex
Yandex has announced its financial results for Q3 2025. The media segment is providing the company with a stable growth lever and user engagement, strengthening the entire ecosystem.
Subscription revenue (Yandex Plus and entertainment services) grew by 48% to 23 billion rubles. The total number of subscribers reached 44.9 million.
Kinopoisk became one of the drivers: films, series, and sports on the platform are watched by 17 million monthly subscribers—a year-on-year increase of 32%.
AI recommendations positively impacted Yandex Music: the monthly audience of listening subscribers grew by 32% to 30.5 million.
The EBITDA for the “Plus and Entertainment Services” segment tripled due to scaling and improved cost efficiency.
The company’s total revenue increased by 32% year-on-year, reaching 366.1 billion rubles. Adjusted EBITDA was 78.1 billion rubles.
Fintech broke even on EBITDA for the first time, and Yandex Market’s loss reached a historical minimum.
