๐ฒ TikTok and YouTube are the "New TV"
According to a Deloitte report, for 40% of consumers, watching videos on social media and streaming services is considered equally "watching TV." This share reaches 50% among Gen Z and Millennials.
The blurring of content boundaries is changing approaches for Hollywood and advertisers: content must be mobile-first and authentic.
Nearly 60% of Gen Z and 44% of Millennials spend more time on social media videos than on streaming services.
66% of VoD households use ad-supported tiers, preferring cost savings. This is forcing marketers to re-evaluate their budgets.
More than half of Gen Z find social media content more relevant and feel a greater connection to its creators than to traditional actors.
Storytelling is adapting to smartphones: short micro-series are changing the rules of content creation. 45% of respondents are familiar with this format.
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