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๐ซ๐ท Disney+ Ad-Supported Tier Booms in France
Two years after its launch in France, the Disney+ streaming service has passed the 9.5 million subscriber mark. Notably, one out of every two users in the country chooses the ad-supported tier.
Two-thirds of the Disney+ audience is comprised of co-viewing, which is a key element of the platform’s success.
The average viewer age is 34 years old. Two-thirds of users fall into the most active demographic group of 25โ49 years old.
More than 300 brands have already utilized the platform’s advertising offering.
According to Renaud Guillemot, Vice President of Affiliate Sales, Content Sales & Advertising Sales at The Walt Disney Company France, the platform successfully navigated the end of its partnership with Canal+.
The growth in subscribers on the ad-supported tier continued thanks to the development of Direct-to-Consumer (D2C) sales and partnerships with major IPTV providers (Orange, Free, SFR, Bouygues).
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