⚡️ Digitalization’s Impact on media to be discussed at "Videopotok" session of "Peering Forum 2025"

The event will bring together representatives of regulatory bodies, industry foundations, the media industry, and technology companies to move from general discussions to a practical debate on the current problems and successes of industry digitalization.

The discussion, co-organized by the MIT – My IT Association, will start at 12:45 PM at the World Trade Center (WTC) Congress Centre and will continue the conversation initiated at the International Technology Congress. Participants will share their experience in implementing Artificial Intelligence (AI) and attempt to forecast the future of the media market.

Key Discussion Topics:
Infrastructure and Technological Sovereignty: What computing power and cloud solutions are critically important for the media industry, and how can technological sovereignty in the field of AI technologies be ensured?

Safe Content: How can technologies, such as digital fingerprints and blockchain, as well as AI, help in the fight against prohibited content and in moderation in compliance with legislation?

New Business Models and Monetization: How does AI reduce costs and open up new revenue streams by assisting in content and advertising personalization?

Ethical Aspect: What risks does the uncontrolled use of AI in media pose?

The invited speakers include Vadim Subbotin (Roskomnadzor), Maria Dolgikh (ANO “Creative Economy”), Alexey Parabuchev (Moscow Innovation Cluster Foundation), Grigory Kuzin (Medialogistika MSK-IX), and Natalia Tylevich (MIT – My IT Association). The discussion will be moderated by Alexey Shcheglov (MIT – My IT) and Alexey Byrdin (Internet Video).

Full information about the Forum and registration are available on the website: peering-forum.ru.