๐ Tricolor relaunches online cinema
The operator Tricolor has announced a new development strategy for "Tricolor Cinema and TV." The service is transforming into a large-scale IT platform focused on enhancing user experience and engagement.
The interface will adapt to the viewer, using AI recommendations that will account for content from TV, movies, and UGC (User-Generated Content). The first AI system will appear in the coming weeks.
There will be the launch of on-demand “co-viewing rooms.” Viewers will be able to watch content simultaneously, exchange opinions, and share time codes.
Sections for publishing and monetizing blogger content will be implemented.
The MVP version (new interface and improved recommendation system) will appear on websites and mobile devices in late spring 2026.
Experts believe that the introduction of AI recommendations is a necessary step (abroad, they generate up to 70% of views). However, they note that the successful integration of bloggers into Russian online cinemas remains a complex challenge.
