🇺🇸 Traditional TV in the U.S. Collapses
According to Parks Associates, the U.S. has reached a decisive turning point in video consumption.
91% of all U.S. internet households now subscribe to at least one streaming video service (such as Netflix, Max, Hulu, and others). Meanwhile, the share of traditional pay-TV (cable/satellite) has fallen to 41% of households.
On average, American households use nearly six video subscriptions at once, spending around $109 per month on streaming services.
The annual U.S. video services market has reached a value of $147 billion.
Experts note that television has evolved into a “connected platform” that integrates content, advertising, and transactional opportunities, blurring the boundaries between streaming, broadband, and commerce.
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