🎥 Entertainment Market Reaches Equilibrium
According to Futuresource Consulting, the global entertainment market has emerged from a period of disruption, as cinema and digital viewing now complement rather than compete with each other, mutually driving audience engagement.
Following the 2023 strikes, cinema attendance has increased in 8 out of 10 countries, driven primarily by younger audiences (ages 26–45) and families.
Consumers who both visit cinemas and buy/rent movies represent the most active and financially valuable audience segment.
SVoD growth is slowing due to market saturation, with expansion now fueled by ad-supported tiers (already present in 56% of subscriptions) and bundled offers.
Households have stabilized at an average of three core services, and the main focus for platforms is now customer retention through exclusive content.
James Duval, Principal Analyst at Futuresource Consulting, stated:
“Audiences are once again in control of how they consume content. That flexibility is the foundation for the industry’s future growth.”
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