📺 TV Advertising Boosts Brand Trust

For 66% of Europeans, a brand first seen on TV becomes more reliable. TV is recognized as the most credible medium with minimal misinformation.

Entertainment and news media lead with 58% of advertising investments. The fastest growth is seen in Streaming TV (+12.5% year-on-year).

Linear TV reaches 63% of the European population daily. The average daily TV viewing time in Europe is 3 hours and 6 minutes.

Market realities differ greatly: for example, in China, retail accounts for a larger share of advertising than TV, while TV leads in other markets.

The UK is the leading advertising market in Europe, thanks to Smart TV penetration in 98.5% of households and the growth of commercial TV to £5.27 billion.

Advertising placed next to high-quality news content is recognized as brand-safe, confirming the value of verified media.