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▶️ Media and Advertising Boost MTS Growth
MTS reported a record Q3 2025, with ecosystem, media, and advertising services making a major contribution to its performance.
AdTech: advertising revenue grew by 16.6% (₽16.4 billion). Revenue from MTS Ads Premium Video surged by 75.7% year-on-year.
FunTech: the user base of paid TV services (satellite, IPTV, OTT) increased by 7.3% to 15.3 million, while OTT platform users grew by 9%.
The Media Holding posted 12.1% growth driven by rising TV service revenues.
Key financial results for Q3 2025:
🔺 Group revenue: ₽213.8 billion (+18.5% YoY)
🔺 OIBDA: ₽71.8 billion (+16.7% YoY)
🔺 Net profit: ₽6 billion (sixfold YoY increase)
🔻 Debt load decreased: net debt/OIBDA = 1.6
The development of MTS’s media and advertising divisions, along with strong performance in its financial segment (which also generated ₽6 billion in net income), are now the main drivers of the MTS ecosystem’s growth.
