⚽️ Sport Draws Audiences to the Screen

Two major trends emerged:

1️⃣ Premium content:
The Super Bowl LIX finale set an all-time record with 126.7 million viewers in the US, reaffirming the power of live broadcasting.

2️⃣ Breakthrough of women’s sports:
The UEFA Women’s Euro became the No. 1 event in both the UK and Germany.
Viewership of the women’s Tour de France nearly doubled, reaching an average of 2.7 million viewers.

Tennis delivered historic results: the Roland Garros final drew more than 5.1 million viewers in France, the highest figure since 2011.

Football remains the global leader in 6 out of 15 surveyed countries.

The new NHL 4 Nations Face-Off tournament dominated viewership in Canada.